Within the context of its support to contemporary art, Rubis Mécénat cultural fund aims to develop lasting social art initiatives with the Group’s subsidiaries as a way of getting involved in the local communities and positioning itself as a social and cultural player in addition to the economic role the company plays within the countries.
Three socio-cultural projects exist today: the photography project Of Soul and Joy in South Africa (since 2012), the art project InPulse in Jamaica (since 2015) and the social design project Ndao Hanavao, an innovation and creation laboratory for social design in Madagascar (since 2018).
These educational programmes function as creative platforms at the heart of local communities by offering to secondary school students as well as to out-of-school youth workshops led by recognised artists and general educational support classes so that they can acquire academic and artistic skills.
Rubis Mécénat’s commitment creates strong links of solidarity and trust. By going as close as possible towards those that are the furthest away from contemporary art, Rubis Mécénat reaffirms its belief in its educational and societal virtues. It does not only reach out to students, it also encourages the local community to enter into an active discourse around the visual arts.
Ndao Hanavao, which was launched by Rubis Mécénat cultural fund, is a project tailored to issues associated with the island of Madagascar.
Madagascar is one of the world’s poorest countries. Over 1.5 million children are not in education, or left school after the first three years. In order to mitigate inequality, a number of third sector associations and NGOs are working to get them back into the classroom or into employment.
The Rubis Group, and its subsidiaries Vitogaz Madagascar and Galana, are already working in the country, supporting the Graines de Bitume association in Antananarivo and the Toamasina primary school in Tamatave. In order to provide more active support, Rubis Mécénat cultural fund decided in 2018, along with Vitogaz Madagascar, to set up a social design training programme for young Malagasy adults seeking to enter the job market. The Ndao Hanavao laboratory, a training, experimentation and development space, has set itself the initial aim of finding viable solutions for plastic waste treatment, while also helping young people to set up their own commercial ventures and to work with a flourishing local artisan scene.
Lorraine Gobin, Managing Director, Rubis Mécénat cultural fund