RUBIS GROUP ENDOWMENT FUND FOR COMMITTED ARTISTIC AND SOCIAL PROJECTS
Since 2011, Rubis Mécénat, the Rubis group’s endowment fund, has been promoting artistic creation throughout the countries where the Group operates. The fund develops long-term social art initiatives by establishing educational artistic programmes based on the visual arts and design for young adults from disadvantaged communities in some of the countries where the Rubis is active. At the same time, it supports artists in France and abroad by commissioning works for specific places as well as for the Group’s industrial sites, in collaboration with cultural institutions. For each commission, Rubis Mécénat helps to produce the art work and accompanies the artist throughout the artistic process.The fund also supports the artist in a longer term by purchasing art works and editing publications and artist videos.
*Today, Rubis Mécénat undertakes three socio-cultural programmes: Of Soul and Joy, a photographic project in South Africa (since 2012), InPulse, a creative platform for visual arts in Jamaica (since 2015), and Ndao Hanavao, an innovation laboratory for social design in Madagascar (since 2018).