Of Soul and Joy is a lasting social and artistic initiative undertaken in 2012 by Rubis Mécénat and Easigas (Rubis Group’s South African subsidiary) in Thokoza, a township in the southeast of Johannesburg in South Africa in the East Rand. Its goal is to develop artistic skills in the field of photography amongst the township’s vulnerable youth by providing an understanding of photography as a means of expression, in order to open up new personal and professional horizons. Weekly workshops are led by renowned photographers. It also fosters encounters with art professionals and the opportunity to participate in art related events both in Africa and abroad.
Each year the most promising students are awarded a scholarship to pursue their studies in photography in a university of their choice, such as the Market Photo Workshop in Johannesburg.
The project is led by Jabulani Dhlamini, South-African photographer represented by the Goodman Gallery and Of Soul and Joy Project Manager since 2015.